HOME STAGING IS ESSENTIAL
but going it alone can be stressful,
overwhelming, and (honestly) not fun.
AND THAT’S NOT COOL WITH US.
SO HOW ABOUT WE CHANGE THAT?
You know you need to stage your home to sell it for the highest possible price, but you don’t know where to start, it’s completely overwhelming, and you don’t want to shell out the big bucks for a professional stager to do it all for you. However, if you’re committed to getting every last dollar for your home, you have to be willing to make a modest investment in both time and money on the front end to get the big dividends on the back end - because just decluttering and depersonalizing won’t cut it.
Today’s buyers expect more - and they’re willing to pay more if they’re getting what they want. The good news? Staging your home properly gives you the power to create that desire in them for your home. It’s like catnip for buyers, and it works every time.
Amazing (and highly profitable) DIY home staging results are totally possible but it takes knowledge, commitment, and consistent support - support from professionals, support from your family, and support from your peers. Support that stays with you from the moment you decide to stage until the moment your home is sold.
Can you really get top level home staging results without hiring a pro to do it all for you? Yes. Yes, you can. And we can help you get there.
WHAT’S KEEPING YOU FROM GETTING PROFESSIONAL LEVEL RESULTS FROM YOUR DIY HOME STAGING PROJECT?
A lack of knowledge of exactly what to do and when? The absence of clear direction? A significant dose of overwhelm? How about all of the above?
Yeah, we’ve been there.
Don’t worry - this is where Top Dollar Playbook comes in!
INTRODUCING: TOP DOLLAR PLAYBOOK
A DIY staging program providing you with professional support at every step along the way.
Top Dollar Playbook combines 1:1 professional staging expertise within a comprehensive, self-paced course and access to the exclusive Top Dollar Playbook community, providing you with specific guidance and actionable steps for staging your home to sell for the highest possible price.. We’ll help you take your home from hot mess to hot listing and cheer you on at every step of the way!
HOW DOES TOP DOLLAR PLAYBOOK GET TOP DOLLAR RESULTS?
IT STARTS WITH A COMPREHENSIVE STAGING ASSESSMENT
We’ll perform a comprehensive staging assessment of your home, identifying exactly what needs to be done to stage your home for maximum return on your investment. Your 1:1 staging assessment can be either virtual or in-person (for our local eastern Massachusetts participants), providing you with the professional, objective guidance you need in order to have confidence in your DIY home staging efforts. This is the exact staging assessment we perform for our signature Supported Staging System clients because we know the assessment is a super critical component to successful DIY staging. From the front door to the back porch, we’ve got you covered!
WE’LL CREATE YOUR PERSONALIZED HOME STAGING PLAN
We’ll then boil the information in your staging assessment down from everything that could be done to what actually should be done to successfully stage your home for maximum return on your investment. Yes, my friends, we’re going to talk dollars and cents - because it’s all about those benjamins! We’ll then bring some much needed structure to your home staging project and create your custom project plan that will keep you on track, on time, and on budget. Your plan will outline exactly what needs to be done (and when) to stage your home in minimum time with maximum results.
YOU’LL PUT YOUR PLAN INTO ACTION WITH OUR SELF-PACED STAGING COURSE
The self-paced Top Dollar Playbook DIY Staging Course provides you with step-by-step instructions for addressing the tactical, physical, and emotional aspects of your home staging project. From styling each room to managing home repairs and updates to managing your mind, the course will fill in the details you need to execute every step of your custom home staging project plan.
JOIN THE COMMUNITY FOR ONGOING SUPPORT AND ENCOURAGEMENT
Join our exclusive Facebook community to connect with other DIY home stagers and support each other in achieving your goals. Ask questions, share tips, and post your pictures for real-time feedback from other community members as you prepare your home for it’s big reveal!
This program will bring you the benefits our our signature Supported Staging System (yes, the very same one we use with our full-service home staging clients) but in a more approachable, DIY-friendly format. We’ll provide you with the knowledge and total support you need to execute your staging action plan and get the highest possible returns your home staging budget will allow. That means less stress and more money in your pocket. Win-win, my friends!
Hi, I’m Heather Russo.
I’m the founder of Glen Street Staging + Design and and the creator of the Top Dollar Playbook program. I’m a HSR Certified Professional Stager, a MBA with two business degrees, a mom, a wife, a daughter, a damn good friend, a former college field hockey player, a Red Sox fan, a feminist, a LGBTQA+ ally, a firm believer in human rights, an awful singer, and an amazing cookie baker. I created Top Dollar Playbook to bring the benefits of our Glen Street Supported Staging System to home sellers who want a more DIY staging experience.
I believe every family deserves to reap financial rewards when selling their home - and not leave even a single dollar on the table. You deserve life-changing returns on your greatest investment - your home. I can’t wait to work with you in Top Dollar Playbook!
Interested in bringing in those top dollar DIY staging results for yourself?
Get on the list to be the first to know when Top Dollar Playbook opens for registration!