Historic homes also present a unique challenge for stagers, whether they realize it or not.

Staging a historic home isn’t just about showing how beautiful it is today. It’s about helping buyers believe in two things at once: that the home is fully livable right now, and it has the potential to evolve for modern living.

As the market normalizes, we’re seeing a predictable shift in seller behavior — particularly at higher price points.

Buyers are more cautious. Homes are taking a bit longer to sell. And in response, many sellers and agents are looking for ways to reduce upfront costs.

At higher price points the role of staging shifts. Its job is no longer to elevate the sale price - it’s to reinforce the listing price. When staging and price feel connected, buyers feel confident enough to move forward because the price makes sense. When they don’t, buyers slow down - or simply walk away.

We see what our human brains want to see - and what our brain wants to see is only the things that confirm our existing thoughts and beliefs.

But how is this relevant to real estate?

Only in every possible way.

While staging is what we do, we realize it’s not always feasible to professionally stage your listing. Maybe the home will be occupied with kids, dogs, smokers, etc. Maybe the seller’s budget is tight and they don’t have the cash on hand to invest in staging. Maybe you, as the agent, are paying for staging but the home’s listing price is going to be too low to make your ROI for full staging make sense.

If your professional goals include getting more listings, reducing days on market, and increasing sale prices, listen up – because upping your home staging game is a great way to do all of these things.

As stagers, it’s our job to make buyers feel comfortable in a home. One of the ways we do this is by anticipating the questions and potential objections buyers will have and answering them before they ever set foot in the house. Here are the 5 most common questions buyers have that influence how they feel about a home – and what we do to help put them at ease.

Located in picturesque Concord, MA, this is an ideal family home – and it was our job to show just how amazing it could be!

FAQs are important - by answering questions we get all the time it gives you an idea of what we’re about. But, FAQs on their own can be kind of boring. And no one likes boring. Read on for our take on FAQs and a little treat of a C at the end!