28 Green Street, Needham
LISTING PRICE: $1,795,000
LISTING STATUS: PENDING SALE
YEAR BUILT: 1914
5 beds | 4 baths | 3500 sqft
Built in 1917 and set on a prominent corner lot across from Needham Golf Club, 28 Green Street is the kind of home Needham was built on: a classic colonial with more than a century of history. Thoughtfully restored for a new generation, the home's character had been carefully preserved while rising to the standards today's buyers expect.
Despite the restoration, the home was listed vacant - and it sat. For 147 days, through several price reductions, buyers passed it by. Online, where most buyers form their first impression, the photos showed the work without the life. Empty rooms gave buyers no sense of how a restored antique home could feel warm, livable and current.
When a new listing team took over, Glen Street was brought in to give the home a complete rebrand. The goal was for buyers to see it as if for the first time.
We styled the home in our signature modern heritage look, blending the best of old and new to reflect both the home and its setting. Rich textiles brought warmth and depth to rooms that had felt cold and empty. A considered mix of transitional and modern furnishings honored the home's 1917 architecture while showing buyers how naturally it suits the way people live today. Every room was designed to tell the same story: a home with history, ready for its next chapter.
Relaunched with fresh photography and no further price reduction, the home generated considerable interest, with a more than a few double takes from Needham agents who knew they’d previously seen the home but were now having an entirely new experience with it.
The result: 28 Green Street went under contract in just 5 days, with multiple offers.
