ABOUT GLEN STREET

HOME STAGING IN THE GREATER BOSTON AREA

 
 
 

WE ARE A FEMALE-LED HOME STAGING COMPANY WITH A FOCUS ON STAGING LUXURY OCCUPIED HOMES

 
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OUR MISSION

Our mission is to get our clients the highest possible return on the sale of their homes with minimal stress.

We provide the expertise, support, and inventory needed to increase demand for our clients’ occupied homes. Increased demand means more and higher quality offers. Higher quality offers result in higher profit margins. Higher profit margins make for happy clients.

 

INCREASING VALUE

Within every staging project, we aim to provide value in multiple ways.

  1. For the Home Seller: Increase the market value of the home by highlighting the home’s best attributes and demonstrating the quality of lifestyle the home can provide. By creating an atmosphere where buyers can envision living their best lives the perceived value of the home increases, leading to higher offers and a higher ultimate sale price (and often a bidding war). Our clients leave no money on the table.

  2. For the Agent: Create happy clients and enhance the agent/client relationship by increasing the market value of the home. Make the agent’s life easier with clear, consistent communication and white glove delivery of profit-centered staging.

  3. For the Home Buyer: Help buyers fall in love with their new home by highlighting the home’s best attributes and hidden potential.

  4. For the Community: Bring new life into the community by increasing home values and promoting local businesses and neighborhoods.

 
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ABOUT HEATHER

Heather Russo, Founder and CEO of Glen Street Staging + Design, holds a B.A. from Babson College, M.B.A. from Boston University, multiple home staging certifications, and 20+ years of executive level business experience creating first class customer experiences.

Heather founded Glen Street to help sellers reap the financial rewards of professional staging when selling their homes for the long-term benefit of their families. By combining her extensive business experience with her staging and design expertise, Heather brings a unique and holistic approach to the home staging process that maximizes ROI and brings vacant staging results to occupied homes.

Heather lives in Natick with her husband, two kids, and their heavily-shedding oversized dog, Bo, In her spare time, Heather can be found going on walks through her neighborhood, picking up after her kids (the neverending saga), strolling through the aisles of HomeGoods with a coffee in-hand, drinking a glass of wine on the back porch, and enjoying time on the Cape with her family.

DEGREES AND CERTIFICATIONS

  • Babson College, B.A. in Business Administration

  • Boston University, M.B.A

  • Expert Level Staging Professional from Staging Studio

  • Certified Home Stager from Home Staging Resource

  • Six Sigma Green Belt

  • Certified Change Management Professional

 

OUR GUIDING PRINCIPLES

  • Every home seller is an entrepreneur.

  • All sellers deserve the highest possible ROI for their home.

  • Buyers make financial decisions based on the emotions created by their thoughts about a home.

  • Staging is an essential part of the home selling process, visually marketing a home to allow buyers to envision themselves living there.

  • Moving is an emotionally significant life event. We lessen our clients’ mental burden during this highly stressful time.

  • Agents are awesome. It is our job to enhance the relationship between the agent and their seller.

  • Sustainability is key. We strive to promote sustainability throughout our business practices, from mindfully purchasing inventory that’s gentler on the environment to charging fair rates that allow us to be sustainable as a business.

  • Staging should always create a net profit for the seller.